>>Ford Focus (third generation)

Ford Focus (third generation)

Ford Focus (third generation)

Manufacturer	Ford Motor Company
Production	2010—present
Model years	2012—present
Assembly	Saarlouis, Germany Vsevolozhsk, Russia Wayne, Michigan, United States Rayong, Thailand Chongqing, China
Predecessor	Ford Focus (second generation, North America) Ford Focus (second generation, Europe)
Class	Compact
Body style	5-door hatchback 4-door sedan 5-door estate (Europe only)
Layout	FF layout
Platform	Ford global C-car platform
Engine	1.0 L EcoBoost I3 1.6 L Duratec Ti-VCT I4 1.6 L EcoBoost I4 2.0 L Duratec Ti-VCT I4 GDI (Not available in Europe, except Russia: only engine available in North America) 2.0 L EcoBoost I4 (ST, 2012) 1.6 L Duratorq TDCi 2.0 L Duratorq TDCi
Transmission	6-speed PowerShift automatic 6-speed manual B6 5-speed manual (1.6 Ti-VCT iB5, 2.0 Ti-VCT MTX-75)
Wheelbase	2,648 mm (104.3 in)
Length	4,358 mm (171.6 in) (hatchback) 4,534 mm (178.5 in) (sedan) 4,556 mm (179.4 in) (wagon/estate)
Width	1,823 mm (71.8 in)
Height	1,484 mm (58.4 in) (sedan, hatchback) 1,505 mm (59.3 in) (wagon)
Curb weight	1,270 kg (2,800 lb) - 1,471 kg (3,240 lb)

The third generation Ford Focus (also known as MK III) debuted at the 2010 North American International Auto Show as a 2011 model. The cars shown were a 4-door sedan and 5-door hatchback, also debuting a new 2.0L direct injection I4 engine. A 5-door estate was previewed at the Geneva auto show a month later.

Starting 2011, Ford decided to reunite both international and North American models by releasing the international third generation worldwide. The previous North American version was thus discontinued, and the new model was launched simultaneously in North America and Europe on May 2, 2011, both having started production near the end of 2010.Production in Asia, Africa, and South America will follow later.

Ford debuted the all-electric Ford Focus Electric at the Consumer Electronics Show in 2011 to compete with the Nissan Leaf and the Chevrolet Volt and announced the hot hatch ST model at the Paris Motor Show in September 2011.

Design

The design of the new Focus took Ford's Kinetic Design to a new level. At the front, lights have an all new shape while a trapezoidal grille has been changed with triangular features. At the rear, hatchback tail lights are positioned lower similar to Ford Fiesta unlike the first and second generation hatchback models where lights used to be taller and thinner near the rear windscreen. The interior has been completely changed from the second generation in the NA and International versions. Ford wanted to make the Focus more upmarket so it offers two types of central consoles, the basic is available in lower trims with smaller engines and the premium is available with top trims and engines.

This new generation of Focus incorporates a redesigned cabin with improved materials, and new infotainment technologies. In North America this helps to differentiate it from recently decontented competitors such as the MK VI Volkswagen Jetta. Following the industry trend towards decontenting, and in keeping with the sedan's downmarket "economy car" image vs. the "premium" hatchback, the earlier sedan's space-saving gas strut trunk hinges are replaced with cheaper, intrusive goose neck hinges.

Production

Despite the Focus being promoted as a global car, it is built in several different factories around the world, with changes to engine line-ups and trim levels to suit regional markets. Production locations include:

• Saarlouis, Germany, production commenced December 2010 for the European market.
• Wayne, Michigan, United States, production started in February 2011 for North America.
• Vsevolozhsk (St Petersburg), Russia, production commences in July 2011, with the estate model starting in January 2012.
• Rayong, Thailand, commenced May 2012 for the Asian and Australasia markets, and replaces the previous Philippines plant used for the last generation Focus.
• Chongqing, China started production of the Focus for the Chinese market in May 2012.

North America

Ford Focus SEL sedan (US)

Cockpit/Dashboard

Like in most other non-European markets, only the 4-door sedan and 5-door hatchback are offered in the United States and Canada. The EPA rated fuel economy at 28 city/38 hwy MPG for the 6-speed automatic, and 26 city/ 36 hwy MPG for the 5-speed manual. The SFE package, which can only be added to the sedan SE trim with automatic transmission, improves highway fuel economy to 40 MPG. The platform that the new Focus is based on is 25% stronger than the previous North American version.

Various trim levels are available, with SE, SEL, Titanium on both sedan and hatchback, and a budget S level for the sedan only.

Engine lineup in North America

The Focus was launched with only one engine option, a 2.0-litre direct injected, Ti-VCT 4-cylinder, will produce 160 hp (119 kW). Mid-2012, Flex Fuel capability was added. The engine is a derivative of the port fuel-injected 2.0-liter engine in the previous generation Focus. In late 2012, the range will be joined with the Focus ST with a turbocharged 2.0-litre producing 252 hp (188 kW).

Specifications

Engine	Gearbox	Power	Torque	City (mpg)	Highway (mpg)	Combined (mpg)	Top speed	0-60 mph (seconds)
2.0 L Ti-VCT GDI I4	5M	160 hp (119 kW)	146 lb·ft (198 N·m)	26	36	30	NA	NA
2.0 L Ti-VCT GDI I4	6A	160 hp (119 kW)	146 lb·ft (198 N·m)	28	38	31	122 (limited)	8.1
2.0 L Ti-VCT GDI I4 PZEV engine (PZEV states)	5M	159 hp (119 kW)	146 lb·ft (198 N·m)	26	36	30	NA	NA
2.0 L Ti-VCT GDI I4 PZEV engine (PZEV states)	6A	159 hp (119 kW)	146 lb·ft (198 N·m)	28	38	31	NA	NA
2.0 L Turbocharged GDI I4 engine	6M	252 hp (188 kW)	270 lb·ft (370 N·m)	NA	NA	NA	155	6.0

Running Changes

Color choices were restricted during summer 2011, due to supply issues caused by the 2011 Japanese earthquake/tsunami. When black and dark blue returned they were replaced by different shades, although the phaseout of Kona Blue in favor of Sonic Blue had been planned. In January 2012, Ford announced that the formerly automatic-only Titanium model would be offered with a manual transmission. In March 2012, Ford revised the ordering guide for the Titanium models to also have a MyFord Touch delete option, replacing it with the non-touch version of MyFord. Although MyFord Touch is an $995 option on SEL models and the PowerShift automatic a $1095 option on S and SE, no discount is applied to either manual or non-Touch Titanium models.

Outside NA

Ford Focus 1.6 TDCi Titanium Hatchback (Germany)

Ford Focus Titanium wagon (Germany)

Model specification lineup in UK

Hatchback/Wagon: Studio, Edge, Econetic, Zetec, Zetec S, Titanium, Titanium X

Engine lineup outside NA

1.0 litre Ecoboost
This three-cylinder engine according to Ford will have 2 variants, producing 100 hp and 120 hp. It will replace 1.6 L Ti-VCT Duratec in 2012.
1.6 litre Duratec Ti-VCT
This engine is updated from previous model but it's updated to EU5 norms. It's available in two versions, 105 and 125 hp (150/159 Nm).
1.6 litre Ecoboost
This newly developed engine comes with Ford's Durashift B6 manual gearbox. In the Focus it's available with 150 or 182 hp, both versions produce 240 Nm of torque along with 270 Nm in overboost function.
1.6 litre Duratorq
Just like petrol Duratec, this diesel engine is upgraded for emissions and economy. Even it's not all new this engine has 8 valves instead 16 on previous model. It produces 95 hp and 230 Nm in basic version and 115 hp/270 Nm in top version. For Focus Econetic model, engine will produce 105 hp.
2.0 litre DuratorqTop of the range diesel engine is highly updated and available with Ford PowerShift transmission, it comes in three versions, 115/140/163 hp producing 300/320/340 Nm of torque.

Thailand range

In March 2012 , Ford Focus get public ASEAN premiere in 33rd Bangkok International Motor Show.Lineup of this car in Thailand are : 1.6 Ambiente (4-door sedan and 5-door hatchback), 5-speed, 1.6 Trend (4-door sedan and 5-door hatchback), 6-speed PowerShift automatic, 2.0 Sport and Sport+ (5-door hatchback), 6-speed PowerShift automatic and 2.0 Titanium and Titanium+ (4-door sedan), 6-speed PowerShift automatic. Sport+ and Titanium+ model added from Sport and Titanium model with Active City Stop , Active Park Assist , Side curtain airbags , Cruise control , Xenon headlamps and Sunroof , Blind Spot Monitoring available only in Titanium+ models

Specifications

Engine	Gearbox	Power	Torque	Urban (l)	Extra-urban (l)	Combined (l)	Top speed	0–100 km/h (seconds)
1.0 L Ecoboost (from 2012)	5M	100 hp (75 kW)	170 N·m (130 lb·ft)	6.0	4.2	4.9	187 km/h (116 mph)	12.6
1.0 L Ecoboost (from 2012)	6M	120 hp (89 kW)	170 N·m (130 lb·ft)	6.4	4.4	5.1	195 km/h (121 mph)	11.4
1.6 L Ti-VCT Duratec	5M	105 hp (78 kW)	150 N·m (110 lb·ft)	8.1	4.8	6.0	189 km/h (117 mph)	12.4
1.6 L Ti-VCT Duratec	5M	125 hp (93 kW)	159 N·m (117 lb·ft)	8.1	4.8	6.0	195 km/h (121 mph)	11.2
1.6 L Ecoboost	6M	150 hp (112 kW)	240 N·m (180 lb·ft)	7.7	5.0	6.0	212 km/h (132 mph)	8.7
1.6 L Ecoboost	6M	180 hp (134 kW)	240 N·m (180 lb·ft)	7.7	5.0	6.0	224 km/h (139 mph)	8.0
1.6 L Duratorq	6M	95 hp (71 kW)	230 N·m (170 lb·ft)	5.1	3.7	4.2	182 km/h (113 mph)	12.6
1.6 L Duratorq	6M	115 hp (86 kW)	270 N·m (200 lb·ft)	5.1	3.7	4.2	195 km/h (121 mph)	11.0
2.0 L Duratorq	5M	160 hp (119 kW)	288 N·m (212 lb·ft)	5.1	3.7	4.2	182 km/h (113 mph)	12.6
2.0 L Duratorq	6A	115 hp (86 kW)	300 N·m (220 lb·ft)	6.8	4.4	5.3	198 km/h (123 mph)	11.0
2.0 L Duratorq	6M	140 hp (104 kW)	320 N·m (240 lb·ft)	6.3	4.2	5.0	209 km/h (130 mph)	9.0
2.0 L Duratorq	6A	140 hp (104 kW)	320 N·m (240 lb·ft)	6.8	4.4	5.3	207 km/h (129 mph)	9.6
2.0 L Duratorq	6M	163 hp (122 kW)	340 N·m (250 lb·ft)	6,3	4,2	5,0	220 km/h (137 mph)	8,7
2.0 L Duratorq	6A	163 hp (122 kW)	340 N·m (250 lb·ft)	6,8	4,4	5,3	217 km/h (135 mph)	9,0
2.0 L Ecoboost	6M	247 hp (184 kW)	340 N·m (250 lb·ft)	/	/	/	248 km/h (154 mph)	6.5

ECOnetic

Front of prototype Series3 Ford Focus ECOnetic, showing closed lower grill and aerodynamic hubcaps on thinner low-resistance Michelin tyres

The second generation Focus ECOnetic for 2011 includes new technologies as Auto-Start-Stop system, Smart Regenerative Charging, Eco mode, Active Grille Shutter, ultra-low rolling resistance tyres, Shift Indicator Light and revised final drive ratio targeting 95g/km average CO₂ emissions and 80mpg. Third generation Focus ECOnetic will have improved Ford's Duratorq 1.6 litre 105 hp engine with standard coated Diesel Particulate Filter (cDPF).

Focus Electric

The charging port in the production version is located on the left front fender

In January 2011 Ford launched its pre-production version based on the Focus Mark III under the new name of Ford Focus Electric at the Consumer Electronics Show, rather than the traditional North American Auto Show. with sales scheduled in the U.S. market by late 2011 and in Europe by 2013. The concept electric car was unveiled at the 2009 Frankfurt Motor Show as the Ford Focus BEV.The Focus BEV was based on the European second generation Focus.

For the Focus Electric, Ford used a complete electric drive train developed and supplied by Magna Steyr, and uses a 23 kWh, liquid-cooled lithium-ion battery pack, has a range of 100 mi (160 km) on a charge, and a top speed of 84 mph (135 km/h).

The Focus Electric will be built at the Michigan Assembly Plant in Wayne, Michigan on the same line as the gasoline-powered version of the Focus, the C-Max Energi plug-in hybrid and the C-Max Hybrid.Initial production will be limited, with production to be ramped up in 2012.

Ford announced that sales of the Ford Focus BEV are slated for late 2011, and it will be available initially only in 19 metropolitan areas including Atlanta, Houston and Austin, Texas, Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York City,Orlando, Florida, Phoenix and Tucson, Arizona, Portland, Oregon, Raleigh-Durham, Richmond, Virginia, Seattle, and Washington, D.C.

The Ford Focus Electric was awarded the 2011 Green Car Vision Award at the 2011 Washington Auto Show.

Focus ST

2013 Ford Focus ST

Beginning Summer 2012 (UK)/late 2012 in the US, Ford will offer a new performance-oriented hot hatch Focus ST, as first revealed at the 2010 Paris Motor Show and then at the 2011 Frankfurt Motor Show when more details were announced, including the availability of an estate version for European markets.

The ST features a new, more aggressive exterior design, including a redesigned front bumper with larger air intakes and grille, larger rear wing, wider side sills, center exit exhaust, and alloy wheels. Inside, the car receives a trio of additional gauges mounted in the dashboard, faux-carbon fiber trim, and sport seats with body colored inserts and stitching. The car will be offered to European customers in three trim options: ST1, ST2 and ST3; the same three options that were available with the MkII ST.

The ST will use a 247 hp (184 kW) & 340 N·m (250 lb·ft) version of the 4-cylinder 2.0L EcoBoost engine, a gain of 25 hp above the previous Focus ST which used a larger 2.5L 5-cylinder engine. It is resultantly estimated that the ST will reach 100 kilometres per hour (62 mph) in 6.5 seconds, while its top speed will be 248 kilometres per hour (154 mph). Compared to the previous ST, the new model has the same 0 to 100 km/h time and has a 2 mph higher top speed. Another significant improvement is weight; the new car is 30 kilograms (66 lb) lighter than its 5-cylinder powered predecessor.

The ST will feature in the remake of the film The Sweeney, coming out in September 2012. Ford gave six ST-badged Focuses to the production team.

Focus RS

Following the merger of Ford's North American Special Vehicle Team (SVT), the European TeamRS and the Australian FPV divisions to the development of Ford's global performance vehicles, Ford's Advanced Product Creation and Performance Vehicles director Hermann Salenbauch announced that the decision to sell Ford Focus RS/SVT to North America depends on feedback from the media and customers. However, the product would only appear 2 years after the release of the third generation Focus models.On August 4, 2011 Ford's global boss for small cars, Gunnar Herrmann, revealed to magazine Drive that the third iteration of the hot-hatch was in the works. New RS will be FWD with more than 305 hp (227 KW) which will be transferred to the road with so-called ‘Revoknuckle’ suspension. The new RS is expected in late 2013 or 2014 both in Europe, North America and the rest of the world.

Marketing

In early 2011, Ford started using a talking orange puppet named Focus Doug to help it appeal to a younger crowd.

The Ford Focus was also promoted in The Amazing Race, a reality show featuring 11 teams racing around the world. The Focus was used in a few seasons as the mode of transportation for the racers. In the 18th installment, the 2012 Ford Focus was also used as a prize for the first team that completes a leg of the race.